What is a good match rate?
2026-07-02
Match rate is the most quoted number in dating app analytics — and the most misunderstood.
What it measures
On RizzStats, match rate is matches divided by right-swipes. If you liked 500 profiles and got 15 matches, your match rate is 3%. It's a measure of how often your interest is reciprocated among the people you chose.
For Hinge we compute it as like→match conversion: of the likes you sent, how many turned into matches. Matches that started from someone liking you first are counted separately — they say something different.
Why comparisons mislead
Match rate depends heavily on things that have nothing to do with your profile quality:
- How selective you are. Someone who right-swipes everything will have a far lower rate than someone who likes two profiles a day.
- Where you are. Ratio of active users varies wildly between cities.
- How the app treats new accounts. Most apps boost fresh profiles.
That's why a stranger's screenshot tells you nothing about your own numbers.
What to look at instead
The number that actually responds to changes you make is your own trend. Update your photos, change your bio, swipe more deliberately — then export your data again a month later and compare. That's the progression RizzStats is built to show: your matches per month, your reply rate, your active streaks, over time.
Upload your export and set your baseline.